Simone Rocha SS24

Published in Novembre Global magazine

2023 London

Photography, Videography

For this backstage story I took a diﬀerent approach, capturing the atmosphere with the precision and care usually reserved for campaigns. Working within the tight timeframes and crowded spaces of fashion week, I focused on creating images and video that feel intentional rather than rushed. This method, developed through my ongoing collaboration with Novembre Global, became a signature of how I work in fast-paced show environments.

Fashion portrait of a person with short hair and a rose tattoo in silver garment, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

Fashion portrait of a model in a layered pink dress with ribbon detailing, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

Close-up of a model wearing a beaded headpiece with crystal drops, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

Close-up portrait of a model in a white embellished blouse with pearl details, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

Detail shot of a black embroidered garment with bow patterns and drawstring, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

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