Lueder SS25

2024, Berlin & London

Photography, Videography, Media Support

Worked alongside designer Marie Lueder and the Lueder team to document and deliver content for the brand’s SS25 shows in Berlin and London. The role included backstage and runway coverage across stills and video, with content developed for immediate social release. I produced fast-turnaround video edits for same-day publication and managed the livestream broadcast of the London and Berlin shows on the brand’s Instagram.

Fashion team prepping model backstage before show, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

Close-up of a model having makeup applied backstage with gold hoop earrings in focus, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

Full-body shot of a model lit by spotlight on circular red stage, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

Footwear lineup of models in red and black Puma sneakers on dark floor, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

Portrait of a model in a white dress with braided hair against a grey studio backdrop, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

Black Puma trainers worn with white socks captured from overhead, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

Detail of brown denim trousers and thick leather belt with embroidered lettering, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

Marie Lueder in grey hood and graphic t-shirt standing near model cards on a backstage wall, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

Red Puma trainers in a steel sink with water running, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

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