Blurred figure in grey hoodie and neon shoes in muted space, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

LUEDER SS23 LookBook +Social Shot

London 2022

Art Direction, Photography, Retouching

This two-part project explored unconventional ways of presenting product and identity. For the LookBook, I developed a blurred body concept that became a standout visual in fashion imagery. The idea was brought to life through collaboration with the creative team and gained industry recognition, with selected images displayed in the windows of SLAM JAM store in Milan.

Full-body shot of model in a structured hoodie and wide trousers with green-soled shoes, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.
Model wearing high-waisted green skirt trousers without a shirt, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.
Front view of model in a dip-dyed oversized shirt and black utility pants, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.
Back view of model in a grey hoodie and wide-leg denim trousers, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.
Model in a ruched zip jacket and matching split-hem green skirt trousers, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.
Top-down view of brown and olive Lueder garments arranged on a bed with detail insets, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

Photogrammetry + Photography

The content shoot combined photogrammetry and photography to create scenes of everyday rituals. Each setup told a simple story through clothing and objects, aiming to make the product feel real and familiar.

Overhead view of blue and black Lueder pieces with laptop and close-up garment textures, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.
Flat lay of brown Lueder jacket and “Amateur” graphic tee with packaging and detail circles, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.
Overhead layout of Lueder clothing on a bed with stitched-in detail highlights, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.
Flat lay of mixed Lueder clothing with inset views, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

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