Model in gold sculptural earring with soft shadows, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

Epoch-A

2024 London

Art Direction, Photography, Retouching

Created a series of visual studies exploring intimacy, transformation and the material qualities of jewellery in everyday environments. The project reimagined habitual gestures as quiet rituals, placing fluid forms and raw textures in direct dialogue. Inspired by the brand’s focus on erosion, artefact and identity, the imagery reflects a sculptural approach to styling and detail. Collaborated closely with the creative team to shape narrative flow and visual language across digital formats.

Close-up of gold jewellery on hands under running water in a steel sink, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.
Close-up beauty photograph of a person wearing a white sheet mask, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.
Hands kneading dough while wearing textured gold jewellery, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.
Portrait of a model with long black hair wearing sculptural jewellery, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.
Close-up of hands holding a light book while wearing stacked ceramic rings, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.
Model reclining on brown sofa in layered clothing and Lueder shorts, captured by Yaroslav Prytula, a Manchester-based creative director, photographer and videographer working across fashion, product and social media content.

Other projects