Masha Popova AW26

Published in Novembre Global magazine

London 2026

Photography, Videography

For Masha Popova AW26, I used documentary observation with careful control of framing, rhythm and detail. The photographs and video follow gestures, movement and moments that can easily disappear in the pace of the show, with a particular focus on jewellery by Tétier Bijoux.

View the full story in Novembre Global

Close-up of blue and grey eye makeup being applied backstage at the Masha Popova AW26 show during London Fashion Week.

Close-up portrait of a model with sculpted black hair, blue eye makeup and statement Tétier Bijoux jewellery for Masha Popova AW26.

Model with voluminous red hair wearing a pink knitted outfit and white padded garment on a staircase backstage at Masha Popova AW26.

Model wearing a blue and green printed satin dress with a large neck bow and grey slouch boots for Masha Popova AW26 during London Fashion Week.

Close-up fashion detail of colourful printed trousers and a matching ruffled top from the Masha Popova AW26 collection during London Fashion Week.

Model wearing a dark floral leather jacket, matching briefs, brown tights and a purple head covering for Masha Popova AW26 during London Fashion Week

Close-up portrait of a model with voluminous red hair wearing a pale pink cardigan for Masha Popova AW26 during London Fashion Week.

Model wearing a deconstructed beige trench, striped trousers, platform shoes and Tétier Bijoux jewellery at the Masha Popova AW26 show.

Model with voluminous curly hair wearing a colourful off-the-shoulder mini dress and sculptural Tétier Bijoux jewellery for Masha Popova AW26 during London Fashion Week.

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