Yaroslav Prytula is a fashion photographer and creative director based in Manchester, UK.
Creating detail-driven imagery for fashion brands, concept stores, agencies and magazines. Providing services across fashion e-commerce, editorial shoots and campaign. Available for projects in Manchester, London and Internationally.
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Editorials, Campaigns, LookBooks, E-Commerce
From conceptual direction to refined visual output, I create fashion photography that aligns with each brand’s identity. Whether it’s editorial storytelling, campaign launches or on-model e-commerce, each image is built with clarity, tone and purpose.
Publications
Over the years, my work has been recognised by international publications and independent magazines that value strong visual identity and narrative. With Novembre Global, I’ve covered shows at fashion weeks in London and Paris. My collaborations with Vogue Ukraine include a Poustovit campaign and backstage coverage of the PASKAL show during a joint Ukrainian–London Fashion Week. I was also featured in Vogue Poland through an interview by an independent writer exploring the work of Ukrainian fashion photographers during the first year of the Russian invasion.
Epoch-A Campaign more
Lueder SS23 LookBook more
Selected Projects
This selection includes lookbooks, editorials and campaign work developed with fashion brands. Each project is shaped through a focused visual approach, built around the tone, material and context of the collection. My role spans photography, creative direction and final image development across digital and print formats.
Simone Rocha SS24 Show more
8000 Atelier Campaign more
Services
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I work closely with brands, agencies and individuals to develop clear, visually consistent ideas across campaigns, editorials, social media and digital platforms. This includes:
Creative direction
Art direction
Visual concept development
Strategy consultation for creative and content planning
Support for branding, marketing and storytelling across formats
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My photographic work covers a wide range of services, both in-studio and on location. I produce large-scale projects as well as quick-turnaround content, always tailored to each client’s needs. Services include:
Fashion campaigns photography
Fashion Editorial photography
Fashion LookBook photography
Fashion E-commerce and on-model product photography
Studio and on location product photography
Backstage and event coverage including shows and behind-the-scenes
Brand and social media imagery
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I can support projects through full production or focused input at specific stages. Services include:
Location sourcing and shoot planning
Creative team coordination and on-set direction
Contact
Bio
I’m a photographer and creative director based in Manchester with over 6 years of experience across fashion, editorial and visual content. Originally from Dnipro, Ukraine, I’ve worked in Kyiv, London, Paris, Milan and Berlin, creating campaigns and lookBooks for brands like LUEDER, PUMA, Epoch-A and PASKAL.
My work has been featured in publications such as Vogue Italia, Vogue Ukraine and Novembre Global. I focus on concept-driven fashion photography with emotional clarity and attention to detail. Available for collaborations and commissions across the UK and Europe.
Frequently asked questions
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You can book a session through the contact form on my website, or just send me an email or WhatsApp message. Let me know your preferred date, location and any specific ideas you have in mind.
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I have my own way of seeing and building an image, but I always adapt to the project. I’ve worked across many styles depending on the brand or concept, and can adjust the tone and direction to fit your needs.
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Yes. Every final image goes through professional editing — including colour grading, lighting adjustments and natural retouching for skin and clothes. I always make sure the original colours and textures are preserved.
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It depends on your deadline and the size of the project. If needed, I can prioritise your edits for an extra fee and deliver within a few days. Standard turnaround is usually one to two weeks.
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Yes. One round of re-editing is included and can be applied across all final images. If you need additional changes beyond that, a extra fee will apply.
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If you need to reschedule, please let me know at least 72 hours in advance. For cancellations, a partial refund may be possible depending on how much notice is given.
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A 50 % deposit is needed to confirm your booking. The remaining balance is due on the shoot day. I’ll send an invoice by email and payment can be made via bank transfer.
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I recommend booking ahead, but if I’m available, I’m happy to take on last-minute shoots. Just reach out and I’ll let you know.