Intro
Over the past two years I have helped Butterfly Dental establish a distinctive brand identity and a strong digital presence. My work has covered branding, content creation, social media, Influencer marketing, paid media, and email marketing, with measurable results across all platforms.
Branding and Visual Language
Building on the existing colour palette and identity, I refined and elevated the brand’s visual language. The result is a more confident and professional aesthetic that communicates the company’s values and positions it as a trusted leader in modern dentistry.
Content Creation
I produced a wide range of photography and video to showcase the practice:
Photography: interiors, team portraits, professional headshots, and treatment process documentation
Videography: patient testimonials, animations, advertisements, social media content, and trend-driven short-form video
All content was designed to be versatile, on-brand, and ready for use across web, print, and social channels.
Social Media
Through a carefully planned content strategy I shaped the brand’s social media presence to feel both professional and approachable. By highlighting the expertise of dentists and therapists while showing the human side of the team, I created a more grounded and appealing brand identity online.
Results over the past two years:
Over 3.5 million impressions on Instagram
More than 3 million video views on TikTok with 180,000+ likes
Over 1.2 million content views on Pinterest
Paid Media (Ads)
I managed the full cycle of paid campaigns across Meta platforms, from strategy and creative development to targeting and optimisation. By refining audience segmentation and creative execution, campaign costs per conversion were consistently less than half of the industry average.
I also took the initiative to review Butterfly’s Google Ads account, which was being managed by an external agency. In this process I identified major errors that were wasting over 30 percent of the advertising budget. By correcting these mistakes, I safeguarded significant resources for the business and redirected spend into more effective campaigns. This work not only protected revenue but also demonstrated my commitment to treating the company’s investment as if it were my own.
Email Marketing
To support ongoing communications I designed branded email templates and implemented a marketing email system. I also created clear instructions and guidance for the internal team to ensure consistent and effective use.
About Me
My name is Yaroslav Prytula, a Ukrainian creative professional now based in Manchester, UK. I relocated three years ago after the full-scale Russian invasion of Ukraine, a move that shaped both my resilience and determination to build a new career here.
My background is rooted in the fashion industry, where I worked with internationally recognised brands including PUMA, Lueder, Paskal, and Simone Rocha, with features in Vogue, L’Officiel, Harpers Bazaar, and Novembre Global.
Alongside fashion, I bring expertise in branding, photography, videography, and social-first content, with a proven ability to scale creative work into measurable business growth.
You can view my broader creative portfolio here
Skills
Branding & Patient Trust
• Consistent brand identity tailored for dental practices
• Patient-facing visuals that build trust and professionalism
Content Creation
• Dental photography: treatments, team portraits, interiors, case studies
• Patient testimonial videos and before/after storytelling
• Short-form video production for Instagram and TikTok
• Treatment explainer videos and educational animations
Digital Marketing & Growth
• Patient lead-generation funnels from ads to bookings
• Paid media management (Meta Ads, Google Ads) with ROI tracking
• Audience targeting and segmentation to attract high-value patients
• Competitor analysis and local SEO optimisation
Social Media & Community
• Growth strategies for Instagram, TikTok, Pinterest, and Facebook
• Reputation management and review generation
• Influencer and patient ambassador collaborations
Communication & Retention
• Branded patient email campaigns and marketing automation
• AI-powered patient communication tools
• CRM integration and retention strategies
Innovation & Analytics
• AI-assisted content creation and campaign optimisation
• Identifying inefficiencies in ad spend and correcting them
• Tracking patient acquisition cost and lifetime value